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Online gambling market soars in Brazil

Online gambling market soars in Brazil

A growing number of casinos and sportsbooks have been seen recently, launching in 2022. This movement has been noticed since the legalization of sports betting in 2018, but nothing like what has been happening lately. One reason is the possibility of the approval of gambling in general, but also the growing expectation with the Brazilian market as a whole.

The result is great variety for bettors and players, but it also requires extra care. CasinoTop10 does the work of evaluation and recommendation, but new sites usually require extra caution. On this page, we will see a little more of what they bring and how these new sites of the expanding online gambling offer in Brazil are set up, reported

Paradigm shift: legalization

One of the essential points to understand how the online gambling market started to expand in Brazil is legalization. Both the taboo and the very illegality of gambling and betting in general, with the exception of government-controlled lotteries, have always been responsible for the stigma surrounding this market.


In 2018, unable to fight the natural quest of sports fans for betting to make their guesses count for something, we saw the legalization of sports betting. Since then, the way has been paved for the legalization of gambling in general, such as slot machines, bingo games, and the famous jogo do bicho.

In the meantime, Brazilians are already playing, having fun, and collecting winnings from online casinos that pay. After all, being online and provided by overseas companies, they are currently in legal limbo.

Regulating sports betting

The second step after legalizing betting in Brazil is its regularization. This part is very important, since it defines the rights and duties of both bookmakers and bettors. There are already outlines of what can be brought into effect, ultimately resulting in revenue for the Brazilian government.

Casino and gambling on the road to legalization

Not yet legalized in Brazilian territory, gambling has a back and forth history, but is closer than ever to redemption. Bill 442/1991 is still pending Senate approval and may legalize casinos. On the other hand, we continue to have fun with online casinos in Brazil, since they are offered by companies outside Brazil.

Online gambling sites reinvent themselves to conquer the Brazilians

In the midst of so many new options emerging in the online gambling market in Brazil, companies need to reinvent themselves. With this, who benefits is the gambler himself, since competition usually generates benefits.

Sponsorships and partnerships

One of the main ways to attract attention to an online gambling site, whether it is a casino, a sports betting site, or a combination of both, is through advertising. Many brands are closing sponsorship deals with major athletes, influencers, and all sorts of people who are in the media.

Soccer and UFC are the leaders when it comes to sponsorship and partnership with betting sites. Lately, eSports have also been getting more prominence, especially with the rise in popularity of betting streamers. Certainly, after the legalization of gambling, we will see the growth in importance of partnerships also related to games.

Brands go further and seek to make their presence felt beyond the sporting events. As an example, we saw that 100% of the booths at the Brazilian iGaming Summit 2022 were sold, besides the less known BetPix365 that sponsored the São João 2022 in Campina Grande, Patos and Bananeiras, in the state of Paraiba.

Eye-catching bonuses

Most players look at the bonus when they are looking for a new casino to play at. It is so important that it is difficult not to find a casino with a bonus, even if it is only a welcome bonus. Some focus on the total amount, such as the $5,000 bonus at Bodog or the $8,000 bonus at LeoVegas. Others, like Fresh Casino, also offer free spins to their players.


Of course, you need to pay attention to the terms and conditions of each promotion, which is why CT10 works reviewing all the online casinos we recommend here.

To make temporary promotions more attractive, casinos and bookmakers have given attention to festivities that are part of the Brazilian's daily life. Junine feasts, Christmas and Easter are some examples of justifications for special bonuses. To give an example, NetBet has turned its casino into a real "arraiá" with offers linked to the festivities of São João.

Personalization: How PIX helped shape the market

The particularities of the Brazilian market when it comes to deposits and withdrawals to enjoy online gambling cannot go unnoticed. Of course, newer casinos and also those established several years ago have paid attention to the changes. Those who came forward at the time of Pix's implementation certainly reaped good rewards, because it was the debut of a free, safe and immediate method.

People who were already betting at that time noticed how some online gambling sites were slow to implement it, and some are still not compatible with withdrawals in this mode. It is in these details that lies the chance for new sites to emerge among others already well-established in this market.

In other words, the betting sites had to go beyond having a site translated into our language. Adding Pix, removing the credit cards that were being denied by banks when it came to betting, and adding other local methods such as Pay4Fun and PicPay were some of these changes tailored for Brazilians.

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